When we hear about increasing our influence or using persuasive techniques, sometimes we tend to think of someone who is being manipulative, that they have a sneaky way of getting what they want by wielding some power over others. Maybe we even think about someone who is playing mind games in order to gain control of a situation or others.
The reality is that being influential helps us in many aspects of our everyday life. Since we interact and communicate with people in all areas of our life, the ability to influence is extremely beneficial. Let’s look at 7 powerful persuasive techniques to increase your influence.
What Is Influence?
Influence is the power to have an important effect on someone or something. If one person influences another person, they are changing the other person in some way. It could be the decision they are going to make about something, or they way they think about a certain topic, or a way they go about something.
It involves getting people to change their minds about a topic or subject and to act in a certain way by acknowledging their feelings and bringing them around to a similar way of thinking or seeing something. Influencing others can make just about any job or tough situation easier for everyone involved.
Really, it’s about getting several people aligned on a specific topic and moving forward in a positive manner that everyone thinks is best.
How Persuasive Techniques Help You Influence Others
The ability to bring other people around to your way of thinking without forcing them to or without coercion is incredibly beneficial. If you are a manager or leader, you need to be able to show people that you know what you are doing and motivate them to work in a productive manner.
If you are in sales, you need to be able to demonstrate that your product or service has high value. In personal relationships, the ability to influence your partner or friends to your way of thinking has a way of getting multiple people on the same page and working towards the same goal or game plan.
The bottom line is that using persuasive techniques as a form of influence is a top way to get others to see things the same way you do and to gain buy-in to move forward. This translates very well in the workplace, but is also very important in our personal relationships.
Where Persuasive Techniques Work Best
There are many situations where influence will help you, but work and personal life are two of the main ones. Let’s see how you can use influence to your advantage.
Let’s say you’re in sales. When you work in sales, your job is to sell something that your company offers. This could be a service like window cleaning or shipping, or it could be an actual product like paper towels. In any event, you can be sure you have lots of competition. Your job is to know how your product or service stacks up against the competition and sell it based on the positive aspects of said product or service.
When speaking to potential buyers, you have to be able to influence them to the point where they see that your product or service is the right solution for them and their company or customers. You, of course, must also believe it’s the best solution.